What Journal to Publish in?

My mentor often says that before submitting a paper for publication to a journal, one has to do thorough “market research,” or to have a general understanding of what the journal is about. My understanding is that each journal is a cultural institution, and the job of a researcher is to make explicit those cultural norms. Relying on this explicit knowledge, they could make a more informed decision about the venue.

A friend came to me today with a set of related questions:

Where does one look to find out simply what the background of a journal is — which discipline(s) it covers, how long it’s been around, what its mission is?

I thought about these questions for a while, and came up with a 6-step procedure to figure out how one should categorize a journal:

  1. Read the journal’s self-description
  2. Read the Wikipedia’s page of the journal
  3. Examine the chief editor’s profile. The chief editor’s background is indicative of who the potential authors and the audience should be.
  4. Examine a few articles, and see who are the authors
  5. Use the advanced search function on Google scholar, and find articles published in the journal, read the articles titles published by the journal.
  6. When the journal is interdisciplinary, look at a few issues to see which disciplines the authors come from.

This might be different from how other academics do their “market research.” I’d be interested in learning more about how other people decide where they submit their work, and why they make such decision.

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